How We Generated $675K More Revenue Than a Competitor — Same Client, Same Market
Head-to-head comparison: Volume Up vs. another agency running ads for the same Orlando roofing company. 6.5x more sales, 7.6x more revenue.
Book a Discovery CallResults from one client campaign. Not typical — your results will vary. See full disclaimer.
The Setup: Same Client, Two Agencies
An Orlando roofing company hired two agencies at the same time to run paid advertising in the same market during the same period — January 1 through April 22, 2024. One agency was Volume Up. The other was a well-known competitor, which we're not naming.
That made for an unusually direct comparison: same client, same service area, same sales team, same timeframe. Budgets were not the same — the table below shows both, along with every step from lead to closed deal.
| Metric | Volume Up | Competitor | Difference |
|---|---|---|---|
| Ad Spend | $46,233 | $18,667 | 2.5x more |
| Leads | 667 | 97 | 6.9x more |
| Cost Per Lead | $69 | $192 | 64% cheaper |
| Appointments | 161 | 26 | 6.2x more |
| Sits | 105 | 16 | 6.6x more |
| Sales | 26 | 4 | 6.5x more |
| Revenue | $777,899 | $102,350 | 7.6x more |
| ROAS | 1,682% | 548% | 3x higher |
Why the Numbers Look Like This
Yes, Volume Up spent 2.5x more on ads. But spending more does not automatically buy more results — and revenue grew 7.6x on 2.5x the spend, so budget alone doesn't explain the gap. We believe the biggest difference was system design.
Volume Up's Feedback Loop Lead System is built around a simple principle: every dollar of ad spend should be traceable to revenue. We track leads from first click through closed deal, then feed that data back into the ad platforms so they optimize for the leads that actually convert — not just the ones that fill out a form.
The competitor ran standard lead gen campaigns. They optimized for cost per lead. And on the surface, their $18,667 spend looked efficient. But when you follow the leads downstream, only 4 turned into sales.
Key Takeaway
A cheap lead that never closes is the most expensive lead you can buy. Volume Up generated leads at $69 each that closed at a 3.9% rate. The competitor generated leads at $192 each that closed at a 4.1% rate — but produced 6.5x fewer sales and $675K less revenue in the same timeframe.
The Full-Funnel Breakdown
The real story is in the funnel:
- 1 667 leads entered the Volume Up pipeline (vs. 97 for the competitor)
- 2 161 appointments were booked — a 24% lead-to-appointment rate
- 3 105 homeowners actually sat for an inspection — 65% sit rate
- 4 26 deals closed for $777,899 in total revenue
That is the difference between an agency that optimizes for leads and one that optimizes for revenue. The Volume Up system fed close data back to Meta so the algorithm learned which demographics, behaviors, and interests produce homeowners who actually sign contracts — not just homeowners who fill out forms.
What This Means for Your Business
If you are currently running ads with an agency and measuring success by cost per lead alone, you are flying blind. The only metric that matters is return on ad spend. And the only way to optimize for ROAS is to close the feedback loop between your CRM and your ad platforms.
That is exactly what Volume Up builds — a lead machine that gets smarter with every closed deal.
More Proof
Every case study below uses real client data — ad spend in, revenue out.
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Read case study →954% ROAS in Month 1: How a Startup Roofer Closed $29K from $3K in Ad Spend
Read case study →Results Disclaimer
These results are not typical, and your results will vary. This page describes what happened for one specific client over one specific period. It is not a prediction, promise or guarantee of what Volume Up Agency will produce for you. We make no guarantee of any number of leads, appointments, sales, revenue, cost per lead or return on ad spend.
Where the numbers come from. Ad spend comes from the client's ad accounts. Leads, appointments, sits, sales and revenue come from the client's CRM and the dispositions and sale amounts the client reported to us. Revenue means the gross contract value the client reported for closed jobs. It is not profit, and it does not account for materials, labor, commissions, our fees or other costs. Ad spend does not include agency management fees. ROAS is reported revenue divided by ad spend. We did not independently audit the client's sales figures.
Comparisons with other agencies. Any comparison to another agency is based on the data the client shared with us for the stated period, and the other agency is intentionally not named. Campaigns differ in budget, offers, targeting, lead handling and other factors, so a comparison shows the outcome for this client — not a controlled test of any agency's overall performance.
What drives results. Outcomes depend on things outside our control, including your market, season, weather and storm activity, competition, pricing, budget, reviews and reputation, how fast your team responds to leads, and how well your team sells. The clients featured here answered their phones, followed up quickly, reported dispositions consistently and had a sales process in place. Marketing generates opportunities. What you do with them determines your results.
Past performance does not guarantee future results. Figures may be rounded. Any specific terms of an engagement are set out only in a signed written agreement with Volume Up Agency.
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